Media connects with consumers today in many-layered touchpoints. As brands go cross-platform, how can they get clear direction and find their way to sales success? Hear from two of the top thinkers about media and digital strategies. This session discusses how to optimize, maximize, and monetize your way through the glut of digital options and create a winning game plan for your business.
Alan Wurtzel – President, Research & Media Development, NBC Universal
Wurtzel shares his thoughts on consumer insights driving the company’s fast-moving strategic initiatives. Hear how NBC is leveraging their brands into video-games, mobile, consumer electronics, and new online video venture to keep ahead of global digital trends.
Sean R. H. Bratches – EVP Sales & Marketing, ESPN
With responsibility for affiliate distribution, licensing, marketing, ad sales, broadband, VOD, subscription, interactive TV, HDTV, pay-per-view, Spanish-language, syndication, and special events for ESPN and other Disney network content, Bratches faces the strategic challenge of managing multiple online and offline priorities. Hear how research and a deep knowledge of consumers has given ESPN the vital link for cross-platform success.
Carla Hendra – Chairman, Ogilvy New York; Co-CEO, Ogilvy North America
In January, according to Ad Age, “in front of 1300 staffers, Carla ruled that the 60-year-old agency would now be in a ‘perpetual beta,’ a state of permanent change to meet the challenges faced by large agencies: how to reinvent the agency to compete in an increasingly media-neutral world, while still delivering brilliant ideas on a global scale.” Carla discusses how Ogilvy is going about this important task by “thinking small.”
