Consumers & Their New Media Habits
A 3 part discussion…
MODERATOR: Amy Raihill – Regional Insights Manager, North America, Shell Lubricants
Rapidly evolving technology is creating consumers who continuously alter their lifestyles around new devices. Mobile, smart, on-demand and social media usage constantly change. How can you keep up? Find out about new ways to segment your customers based on the new technology and habits they’ve acquired. Then hear how advertising and brand messages best fit into this new world.
Can You Hear Me Now? – Mobile Trends & Consumer Acceptance of Mobile Advertising
Mobile phones are everywhere. The key to using mobile as a platform for brand communications will be to correctly gauge consumer’s acceptance of advertising in this very personal space. This presentation provides a two year perspective on evolving consumer sentiment. You will learn which consumers are most interested in receiving mobile ads, the type of incentives they are willing to receive, and what ad formats work for whom.
Judith Ricker – Division President, Communications Research, Harris Interactive
R. Scott Evans – VP, Senior Consultant, Technology Industry Solutions Group, Harris Interactive
Urban Markets & Multicultural Consumers: New Developments in Cable, Broadband, New Technology & New Media Usage
The urban market is young, growing, increasingly multicultural and on the forefront in adopting new telecommunications, cable, broadband, satellite, portable, smart, and on-demand technology and services. Where is this diverse and shifting racial/ethnic/gender/cultural/linguistic group headed next? Get the up-to-date insights in this session.
Adriana Waterston – VP, Marketing & Business Development, Horowitz Associates
Howard Horowitz – President, Horowitz Associates
Use Social Marketing Habits to Segment Your Target Population and Get Better Results
How do you get everyone in an entire country to be a responsible survey respondent? This is the challenge the US Census Bureau faces and the 2010 effort promises to be especially difficult. Find out how the strategic use of community-based partnerships, word of mouth, and social media will help. Then consider how segmentation by social media could be tapped to get better results for your business.
Nancy Bates – Lead Researcher, Census 2010 Publicity Office, US Census Bureau
Mary H. Mulry – Principal Researcher, Statistical Research Division, US Census Bureau
Michelle Maher is an Associate Producer at ScribeMedia.Org. She has a particular fondness for penguins.
Discussion
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