Task Force update on improving cross media measurement at all stages in the ARF Media Model, including assessing available research tools and the impact of different combinations of media at various stages in the purchase funnel.
SPEAKER: Jane Clarke – VP, Insights & Innovation, Time Warner Global Media
MODERATOR: Bruce Goerlich – President, Strategic Resources North America, ZenithOptimedia Group USA
PANELISTS:
Rex Briggs – CEO, Marketing Evolution
Mike Bloxham – Director, Insight & Research, Center for Media Design, Ball State University
Kelly Andrews – SVP, Director of Connections Research & Accountability, Starcom MediaVest Group
