Nielsen Case Studies

By Michelle Maher in Media on May 12, 2008

This Nielsen session from the Advertising Research Foundation annual conferences features:

  • results from data fusion case studies
  • insights from a new online video measurement service
  • the latest framework around consumer generated media
  • mobile media insights
  • a new cross-platform internet usage service

SPEAKERS:
Paul Donato – Chief Research Officer, The Nielsen Company
Jed Meyer – SVP, Nielsen DigitalPlus
Jon Gibbs – VP Media Agency Insights, Nielsen Online
Kanishka Agarwal – VP Mobile Media , Nielsen Mobile
Brian Apter – VP Sales Development, National TV Client Services, The Nielsen Company
Pete Doe – Managing Director, Nielsen Connections

Bookmark and Share These icons link to social bookmarking sites where readers can share and discover new web pages.
  • bodytext
  • Facebook
  • Reddit
  • del.icio.us
  • Google
  • StumbleUpon
  • Pownce
Michelle Maher is an Associate Producer at ScribeMedia.Org. She has a particular fondness for penguins.

Discussion

No comments for “Nielsen Case Studies”

Post a comment