If research provides the measurement, guidance system, and “dashboard lights” by which marketers drive their business forward, how is the industry revamping itself to deliver new and nimble tools for marketers? We once believed that online research would be the answer. But lack of data quality has been a distressing issue. Global leaders will discuss the industry-wide initiatives underway to make research an even more efficient, effective tool for decision-makers.
A panel of advertisers will respond, discussing the role they play in setting high quality research as a top priority.
RESEARCH CEO ROUNDTABLE:
David Calhoun – Chairman, Executive Board & CEO, The Nielsen Company
David Lowden – CEO, TNS
Eric Salama – CEO, The Kantar Group, market research division of WPP
Klaus Wübbenhorst – CEO, GfK
MODERATOR:
Stan Sthanunathan – VP, Marketing Strategy & Insights, The Coca-Cola Company
PANELISTS:
Ron Gailey – SVP, Director of Research & Customer Insight, WaMu
Jim Oliver – Group Manager, Marketing Research, Google
Jeffrey Todder – SVP, Director of Advertising Analytics, Citi Brands
Jim Nyce – SVP, Consumer Insight & Strategy, Kraft Foods
