MODERATOR: Abby Mehta – Director, Global Marketing Research, Monster Insights, Monster Worldwide
Across the world people have ever-new levels of involvement with social media. Which consumers are getting involved, while others remain indifferent? Global trends will be revealed, but of equal importance is the question “why?” Why do some consumers join in this trend while others remain distant, aloof, unconcerned and not engaged? These speakers reveal the latest findings.
Context Matters: Can Advertisers Engage in the Social Web?
Explaining online behavior is becoming more complex as peoples behaviors now cover the spectrum, seeking communication, information, entertainment, creation, shopping, purchasing and more. Results from this study across 6 international markets reveal the new consumer behaviors of today, the spectrum of engagement with advertising, and how My World (social media) and the External World (the internet that informs and entertains consumers) interact.
Beth Uyenco – Global Research Director, Microsoft Digital Advertising Solutions
Kevin Thompson – Director, OTX, Europe
Power to the People: Tracking Seismic Global Shifts in Social Media
Is the hype around social media due to irrational exuberance, or is it a real movement that extends around the globe? Universal McCann is examining consumer up-take of social media across 27 countries and in this session will reveal their latest findings. Hear about who is embracing the online social life, where, how, and why. Then use your insights to connect with consumers better worldwide.
Graeme Hutton – SVP, Director of Consumer Insights, Universal McCann
Tom Smith – Research Manager – EMEA, Universal McCann
The Involved Customer: How Brands Invite Consumers to Co-Create, Innovate, and Participate in Social Media, And Why Those People Accept
The current vogue in marketing is “consumer participation” – the act of inviting consumers to co-create ads, innovate, name new products, vote online or via text, and more. But what really is behind this phenomenon of consumer participation? This presentation will explain what’s behind a consumer’s willingness to act on behalf of a brand, what need this fulfills, what they get out of it, and what this means for researchers and brand managers as they track and use this phenomenon.
Steve Pagan – Research Director, Hall & Partners
Farrah Bostic – Account Director, Hall & Partners
