You Had Me at “Hello” – The Respondent Cooperation Playbook
First impressions make all the difference. How you start the “survey conversation” has a huge impact on respondent cooperation rates, and ultimately on the quality of the sample you reach and the insights you glean. Get the scoop here on the “respondent cooperation playbook” so that your next opening line will build a strong link with your consumer.
Patrick Glaser – Director of Respondent Cooperation, CMOR
