He Said, She Said: Revenue Games
Web ad revenue surpassed cable TV, broadcast TV, consumer magazines and radio in 2007, according to a new report by the Interactive Advertising Bureau and PricewaterhouseCoopers.
The report says Internet advertising spending last year rose 26%, to $21.2 billion, besting cable TV ($20.9 billion), radio ($19.8 billion), broadcast TV ($19.2 billion) and consumer magazines ($13.8 billion).
Does this mean that Web ad spending will from here on in will leave most other media in the dust?
Hold your horses. According to a report released in March by TNS Media Intelligence, Internet ad spending rose 15.9%, to just $11.3 billion, compared with $17.8 billion for cable, $10.7 billion for radio, $22.4 billion for broadcast TV and $34.4 billion for consumer magazines.
Ah, what an imperfect science number-crunching can be.
Matthew Schwartz is Senior Editor of ScribeMedia.org and host of the WebTV series, From Print to Digital.
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