User-generated videos are being produced, shared and viewed by audiences in numbers that would make prime-time programmers drool but advertising dollars have been slow to catch up in the crowded category. How are business models changing to match reality? What creative and technical innovations are emerging that could threaten the YouTube-dominated status quo? And who’s going to be left when the dust clears?

Jordan Hoffner, Head of Content Partnerships, YouTube
Loic Le Meur, Founder and CEO, Seesmic.com
Jim Louderback, CEO, Revision3
Dmitry Shapiro, Founder and Chief Innovation Officer, Veoh

Moderator: Robert Scoble, Managing Director, FastCompany.TV