This presentation helps advertisers understand how Word of Mouth marketing actually works. Do influencers really have a seminal role in WOM? How are individuals influenced and how does that influence propagate through WOM networks?
Mark Earls, author of Herd: How to Change Mass Behaviour by Harnessing Our True Nature, leads this session. We liked Mark so much we brought him into the studio for a one-on-one interview with our Chief Juicer.
