“Recovering” attorney George Kliavkoff, now Chief Digital Officer of NBC Universal, sat down with Dan Rayburn, executive VP of streamingmedia.com, at the Streaming Media East confab this week. Kliavkoff talked about many of the digital challenges facing NBC Universal, a $16 billion (top-line) behemoth that produces the hit series “Heroes,” among many other shows, and is bracing for the Beijing 2008 Olympic Games. (Your eyeballs will be doing somersaults trying to keep up with the programming NBC has in store.) Kliavkoff also discussed online piracy; proper pricing for delivering intellectual property online; the connection between “predictive marketing” and online content and why giving away content for free on the Web may ultimately be quite costly to consumers. A Q&A session, including audience members, followed Rayburn’s interview.
