Kids Have The Darndest Video Consumption Habits
Dan Rayburn asked me to lead a session at the Streaming Media East conference, which ended last night. Instead of having a bunch of suits on the stage from the technology side of the media industry talking to an audience full of suits from the same industry about stuff they all agree on, I thought it would be more interesting to organize a panel of kids that we can all ask questions and LISTEN to. A focus group of sorts.
If we’re all building our products, services and media empires based on selling stuff to consumers, I thought it would be nice to actually listen to what they think of our shenanigans.
We’re doing a reasearch project right now on young people and their video consumption habits. So a focus group in front of a live audience seemed appropriate. Limelight, a Content Delivery Network, and On2, a video encoding solutions provider, are sponsoring the project. As technology providers to the media industry, they’re most interested in questions around quality vs. speed / size.
The reason we initiated the project is because I want to take a snapshot in time and get a feel for what kids are doing, what they like and dislike and their perspective on a variety of video topics, including good old TV, Web, Mobile, Theaters, Place & Time (Tivos & Slingboxes) shifting, pay media and free / ad-supported business models, piracy and more. Ideally, every year we could capture, on camera, the current mood in the market…the Zeitgeist.
We’re going to interview about 50 - 100 kids on camera answering 20-25 questions each. We’ll also conduct an online survey with about 1,000 kids. We will make all the video, pretty charts and graphs available online so you can, for example, watch one kid from start to finish answering questions on TV, Web, Mobile, Theater, etc. Or you can watch all kids answering a question about Mobile. So you can slice and dice how you consumer the content.
All the data from the survey will be available as well, along with our insightful analysis. Deep thinking will be provided by yours truly. However, if you think our analysis stinks, you’ll have access to all the raw data, so you can draw your own conclusions.
If your company is interested in getting involved, feel free to contact me using the contact page on this site.
Peter Cervieri is co-founder of and Director of Business Development for ScribeMedia.Org. His fetish is collecting business cards.
[…] Cervieri from Scribemedia.org hosts a really interesting panel discussion on video consumption habits […]