If the Boston Celtics lose to the Detroit Pistons in the NBA’s Eastern Conference semifinals, the Celtics’ All-Star forward Kevin Garnett may not have much time to brood: he is appearing in Verizon’s “This is FiOS; This is Big” advertising campaign, which broke in February. The ad plugs FiOS TV’s Home Media DVR, which allows customers to record videos on one television set, then view them on up to six other TV sets. In the 30–second spot Garnett pokes fun at himself and, in turn, technology-obsessed, pampered athletes. Props to Garnett.
