A panel discussion that looks at accountability in the entertainment marketing space. Brand marketers discuss the ROI pros and cons of entertainment initiatives in the music, film, sports, gaming, and travel segments.
John Rood (Moderator),Senior VP Marketing, ABC Family, Inc.
Rita Bargerhuff, VP Marketing,7-Eleven, Inc.
David Leavitt, VP Marketing, Snack Cakes, Interstate Bakeries Corp.
Pattie Falch, Manager, Sponsorships / Promotions, Heineken USA
