Multicultural Shopper Marketing Leads to Success: Accountability to Your Segments
As markets increasingly segment, Multi-Cultural marketing becomes more of a necessity than a luxury. Effectively engaging multicultural consumers presents its own set of challenges and opportunities. Leading marketers effectively address their multicultural segments.
Kevin Finke (Moderator), Managing Director, The Vidal Partnership
Andy Stein, VP Marketing Planning, Sears Holding Corp.
Michelle Maher is an Associate Producer at ScribeMedia.Org. She has a particular fondness for penguins.
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