Naked Media Uncovers The Story
I just checked out the premiere of ‘Naked Media,’ our WebTV show focusing on the nexus of content, advertising and technology in the digital age.
Dorian Benkoil, an award-winning journalist who is the host of the show, sat down with Jay Rosen, who teaches journalism at New York University, to discuss the wrenching changes in journalism wrought by the Internet. A good deal of the discussion focused on the challenges facing newspapers, which, perhaps more than any other print medium, are most threatened by the Web.
For years, newspapers’ primary assets — reporters and editors — were able to operate without worrying about the, quote, unquote, “business.” But in the Internet age, when newspaper budgets are increasingly being distributed based on the data that the Web provides, all bets are off.
Traditional journalists have to change their ways — for example, they are however gradually starting to track things like page views and unique viewers online. They have to — for they’re competing against so-called new media journalists/bloggers who, unlike their forebears, are comfortable as both journalist AND entrepreneur.
How the nature of journalism is changing was just one of the many topics that were tackled in the hour-long discussion. Check it out and tell us what you think. The premiere of Naked Media is one of several embers in the fire here at ScribeMedia. This Friday, May 30, I host the premiere of ‘From Print to Digital’. The show, featuring top executives from the media, publishing and advertising sectors, will explore the transformation of print media to digital media and the subsequent upheaval. First up: Steve Weitzner, chairman-CEO of technology publisher Ziff Davis Enterprise. Join us.
Matthew Schwartz is Senior Editor of ScribeMedia.org and host of the WebTV series, From Print to Digital.
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