Building Equity and Profitability through Shopper Marketing: Lisa Klauser, VP of Consumer & Customer Solutions, Unilever, is a leader and “early adaptor” of Shopper Marketing She talks about developing a winning organization aligned to total consumer and customer integration. With Unilever’s focus and experience, they have developed the systems, metrics and strategies that are building both their brand equities and their retail partners’ brand equities, and creating a win-win long-term relationship for their shoppers as well.
Lisa Klauser
VP of Consumer & Customer Solutions, Unilever
