EconSM - Layering on Community
From news and finance to lifestyle and sports, media companies are moving to integrate social media and networking into editorial—and into their business plans. Adding community is one thing; layering into existing media outlets is another. Closed or open? Facebook widget or your own network? Integrate others’ content or connect to it? Join an ad net or build one? How does print fit in? Mobile? Most important: are we seeing results? Increased engagement, time spent, and page views?
Gordon McLeod, President, The Wall Street Journal Digital Network
Thomas Mueller, VP, Creative/Product, Martha Stewart Living Omnimedia
Jeff Price, President, SI Digital
Kinsey Wilson, Executive Editor, USA Today
Moderator: Elizabeth Osder, Editorial Program Director, EconSM
Jason Kichline is ScribeMedia's project manager and producer of ScribeMedia's Emmy Award winning series Reporting AIDS. He likes typos, fast food and MacGyver like solutions to life's nagging problems.
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