Is social media advertising a beacon of light or a train wreck? Social media has been blasting through the boundaries of online advertising as consumers engage and carry messages more easily than ever. From ad networks to immersive social brand marketing campaigns that are driving consumer engagement – marketers have more tools at their disposal than ever. How is the marketing landscape changing, where is the creative bar being set and how is engagement being measured?
Joanne Bradford, EVP of National Marketing Services, Spot Runner
Frank Cooper, VP-marketing, Pepsi-Cola North America
Peter Kang, Group Creative Director, OgilvyWest
Patrick Keane, EVP and CMO, CBS Interactive
Gordon Paddison, EVP of New Media and Marketing, New Line Cinema
Moderator: Larry Kramer, Senior Advisor, Polaris Venture Partners; Board Member, ContentNext Media
