When SpongeBob Met Social Media: MTV Networks’ Web 2.0 Push

By Jason Kichline in Media on May 29, 2008

While others vie to be this gen’s MTV, Viacom’s MTV Networks focuses on making Web 2.0 pay off. The catch? It has to be done across platforms, audience segments, iconic brands and new ventures. Complicating matters even more, the targets keep moving. We asked MTVN’s digital leadership to explore the challenges—and opportunities.

Erik Flannigan, EVP-Digital Media, MTVN Entertainment Group
Courtney Holt, EVP-Digital Media, MTVN Music and Logo Group
Nada Stirratt, EVP-Digital Advertising, MTVN
Steve Youngwood, EVP-Digital Media, MTVN Kids and Family Group

Moderator: Staci D. Kramer, Co-editor and EVP, ContentNext Media

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Jason Kichline is ScribeMedia's project manager and producer of ScribeMedia's Emmy Award winning series Reporting AIDS. He likes typos, fast food and MacGyver like solutions to life's nagging problems.

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