The Advertising Agency RFP Process

By Michelle Maher in Media on May 30, 2008

Do you have some sense that the RFP process is more painful than it could be? The panel discusses shared lessons learned to help you make the process more effective for everyone involved, leading to a higher success rate.

Christine Nardi
President, Emerging Business Group, DL Ryan Companies

Ann Rindone
Director Integrated Marketing, Conagra Foods

Holli Levine
Associate Director Procurement, Kraft Foods

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Michelle Maher is an Associate Producer at ScribeMedia.Org. She has a particular fondness for penguins.

Discussion

One comment for “The Advertising Agency RFP Process”

  1. Hi,

    Could I get a copy of the notes that went with this presentation on how to draft an RFP?

    Thank you.

    Kind regards

    Sandra Sequiera

    Posted by sandra sequiera | October 7, 2008, 4:56 pm

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