Mike McCarley
VP Marketing, NBC Sports & Olympics
Sunday Night Football: Creating an American tradition – an integrated marketer’s perspective.
big event sports is a shared experience, people share it with family and friends. Integrated marketing – a big event, live sports, brings a lot of people in the door. Sunday night football is a big event.
creating an american tradition. The NFL switched Monday night football to Sunday night after ratings slipped on Monday night for a few years. Sunday night is more of a family night – last sliver of solace before a hectic work and school week begins.
Sunday night is the only time of the week that is preceded by two full days of shopping time.
“Football night in America”.
What does Sunday night mean to you? What is your Sunday night story?
Living room conversations.
John Madden
