The 2008 Advertising Research Foundation’s Annual Re:think conference tackled the tough issues facing marketers and advertisers today.
Rapid-fire marketplace changes. Empowered consumers. Diverse and diffused media choices. Competing metrics. Compressed time. Greater accountability for greater returns. This is the demanding world of advertising and marketing where one uninformed decision can mean the difference between profit and loss.
The video library from Re:Think 2008 is now available and can be accessed here.
Key themes from the presentations include:
- Rethinking Digital Strategies
- Rethinking Research Quality
- Rethinking the Consumer
We hope you enjoy.
