Integrating Innovation: Changing Engines in Mid-Flight - Avoiding Buy and Kill
This video is from SIIA Ed Tech Industry Summit 2008 in San Francisco.
Thanks to Berkery Noyes for underwriting the filming of this conference so people who couldn’t make it in person can watch online.
Having invested in innovation–either internally or through acquisition–how does a company prevent it from being squashed? How does it protect its core markets while trying to be cutting edge?
The education industry is full of examples of highly innovative companies that were acquired by text publishers and others who (sometimes without meaning to) implemented a “buy and kill” strategy. Other companies have grown on a foundation of innovative products, which then became so successful that they discouraged continued investment in new products.
What practices and processes can be implemented to prevent this?
MODERATOR
- Steve Siegel, Vice President, Strategy and Business Development, Follett
PRESENTERS
- Robert Levine, MD, President and Chief Medical Officer, ArchieMD
- Sean Ryan, Senior Vice President and General Manager of Education, Scantron Corporation
- William Zaggle, Chief Executive Officer, Excelsior Software, Inc.
Jason Kichline is ScribeMedia's project manager and producer of ScribeMedia's Emmy Award winning series Reporting AIDS. He likes typos, fast food and MacGyver like solutions to life's nagging problems.
Discussion
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