In the first episode of ‘From Print to Digital’ we spoke with b-to-b media veteran Steve Weitzner, chairman-CEO of Ziff Davis Enterprise. Weitzner, who in January took charge of the technology publisher, is at the forefront of the transformation of print media to digital media. We discussed myriad challenges facing business media companies, as marketers shift a growing portion of their ad dollars to the Internet.
From Print to Digital provides an in-depth look on the transformation of print media to digital media. Each show, focuses on a different aspect of media, and examines the opportunities and challenges that media outlets and advertising agencies face in order to position their companies for the future.
