While advertising has emerged as the primary business model for broadband video, it remains relatively immature. Key constraints include users’ inability to find the videos they seek and limitations on targeting ads against particular content. This panel explores how industry participants are addressing these challenges and starting to show results. Learn about the factors that are affecting the current business models for online video advertising and the hurdles that need to be overcome to truly allow content to be monetized on the web.
Moderator:
Will Richmond, President, Broadband Directions
Presenters:
Christopher Johnston, Director, Ad Products and Technology Partnerships, Brightcove
Rob Aitken, Product Manager, Online Video, Associated Press
Mike Henry, SVP, Advertising Sales, Veoh Networks
Jon Gibs, VP, Media Analytics, Nielsen Online
