In the increasingly disaggregated world of online video who will win shares of video advertising budgets: branded sites like YouTube, Heavy, Daily Motion, etc., or the burgeoning market of advertising network players. Buyers and sellers face off on the impact of branding vs. audience reach and the implications for media planning, advertising budgets and CPMs.
Moderator:
Joe Mandese, Editor In Chief, MediaPost
Presenters:
Aleck Schleider, Vice President of Marketing, Platform-A, Advertising.com
John Lumpkin, SVP, Sales Strategy and Partnerships, Heavy.com
Garrett Albanese, Media Supervisor, Carat
Christine Cook, SVP Digital Advertising Sales, Martha Stewart Living Omnimedia
Peter Naylor, SVP Digital Media Sales, NBC Universal
