Agency 2.0
Consumer attention has become increasingly fragmented across a growing media landscape. How are agencies responding to these changes? What are the creative, measurement, and communications challenges that they face in meeting the needs of their customers?
Paula Drum, VP of Marketing, Digital Solutions Group, H&R Block
Penry Price, VP, Ad Sales, North America, Google
Adam Shlachter, Group Director, MEC Interaction
Greg Smith, COO, Neo@Ogilvy North America
Moderators: David Kaplan, Senior Correspondent, paidContent.org and Rafat Ali, Founder, Publisher & Co-Editor, ContentNext Media
Peter Cervieri is co-founder of and Director of Business Development for ScribeMedia.Org. His fetish is collecting business cards.
Discussion
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