When technology and content converge, new answers to the question, “How do we make money?” emerge, allowing paid and free models to coexist in new ways. In both software and content, some paid models are giving way to free use – while some free providers now offer premium content or software. This panel explores how free models are influencing subscription/fee-based content and software providers – and vice versa – while examining the business models that may result in the years to come.
The panel will explore these and other questions:
- re software and content publishers using privacy as a new kind of “currency” – getting users to share information in exchange for features or access?
- Will these new business models intensify the struggle between the need to protect intellectual property and the desire to market IP in ways that take advantage of the Internet’s openness?
- Which hybrid approaches will succeed? What’s already out there with this kind of paradigm?
