Online Advertising Networks and Beyond

By ScribeMedia.Org in Media on June 15, 2008

 

Ad networks are booming and rightly so; they have become the economic engine of large and small publishers alike. What are the models? How are networks innovating and optimizing to deliver messages that engage audiences and deliver the highest CPM?

Russ Fradin, Co-founder & President, Adify
Michael Rubenstein, Director, Ad Exchange, Google; Former VP & GM, DoubleClick
Mike Walrath, SVP, Yahoo Advertiser Marketplace Group; Former CEO, Right Media
Cyril Zimmermann, Founder & CEO, Hi-Media
Moderator: Peter Horan, CEO, Goodmail Systems; Former CEO, IAC Media & Advertising

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This article was created by the editors and producers at ScribeMedia.Org.

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