The broad thrust of IT investment by enterprises over the past several decades has been focused on standardizing and automating core business processes. Going forward, broader business forces will re-shape the focus of IT investment. Technology providers that focus on supporting collaboration both within the enterprise and across enterprises will be well positioned to drive a new wave of revenue growth, provided they understand how to build compelling business cases around their technology.
While many existing technologies can address this growing business need, effectively addressing this need longer-term will ultimately require fundamentally new technology architectures and new waves of technology innovation.
John Hagel III, Co-Chairman, Deloitte Center for Edge Innovation, Deloitte Consulting LLP

