Social media can be a minefield for large marketers. But at the same time marketers’ efforts to infuse their brands into the social-media landscape can be kind of lame. In this video provided by AdAge.com, blogger Joseph Jaffe (JaffeJuice), who is head of marketing consultancy company crayon, addresses the social media mistakes of five major marketers.
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Comments 1
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June 19, 2008 at 2:53 pm, said:
What were they thinking? Winter was a dream come true for Starbucks. I think they’re new logo should be an ostrich with it’s head in the sand.
But how does a market-leading consumer brand deal with the landslide of in-mail that the web makes possible. That’s typically what scares clients away from social marketing or user-created content. Jaffe said “hire somebody”, but who?
Does anyone have an answer?
