Naked Media Death Match: Ogilvy vs. Marsteller
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In this episode of of Naked Media, we cage two digital strategy ninjas - Erin Byrne, digital strategist from Marsteller, and Ben Ezrick, who handles digital strategy for advertising agency Ogilvy - and see what happens.
PR? Advertising? Marketing?
PR is advertising and advertising is PR. PR and ad agencies are reshaping themselves to stay ahead in the digital world while sometimes pitching themselves similarly to clients. (Who should manage a social media campaign, and how? Where does advertising end, and marketing or PR begin?)
In a free-wheeling discussion, we’ll ask our guests where they think things are headed, specific questions about their campaigns, and any questions you may have.
Erin Byrne is a digital strategist from Marsteller who calls for openness from inside one of the world’s biggest PR firms, and is very open herself about everything from her interest in sports to her constant airplane travels.
Ben Ezrick handles digital strategy for advertising agency Ogilvy. He works on campaigns for the third (and fourth and fifth) screens, such as mobile phones, but writes that TV is just fine, thank you. And why would a 27-year-old with such an exalted title be using an old technology — PDFs! — to get his ideas to the world?
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Peter Cervieri is co-founder of and Director of Business Development for ScribeMedia.Org. His fetish is collecting business cards.
Discussion
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