“Family Guy” Creator Goes Digital
Have you heard of the “Google Content Network?” Neither have we. That could change — along with the thinking on how to monetize the Internet — in light of a new deal between Google and the creator of “Family Guy.” Seth MacFarlane, the genius behind “Family Guy,” in September will launch an Internet-only series tentatively titled “Seth MacFarlane’s Cavalcade of Cartoon Comedy.” Google will syndicate the program using its AdSense advertising system to thousands of Web sites that appeal to MacFarlane’s audience (read: young men). Instead of a static ad on a Web page Google will place a “Cavalcade” video clip. Ads will be incorporated into the two-minute episodes. The programming will run on a distribution service called the Google Content Network, which until now has run original content.
Matthew Schwartz is Senior Editor of ScribeMedia.org and host of the WebTV series, From Print to Digital.
Discussion
No comments for ““Family Guy” Creator Goes Digital”
Post a comment