Life After Print is ‘Liberating’ for InfoWorld Editor in Chief
Lose the editorial calendar. That’s one piece of advice InfoWorld.com Editor in Chief Eric Knorr has for publishing executives who fold their print product(s) and shift the content to the Internet. Knorr should know. Last April InfoWorld shuttered its print edition and put the content strictly online. Knorr says publishing exclusively online doesn’t lend itself to following an editorial calendar because where print is rigid the Web is flexible. What’s more, with an online-only publication reporters and editors have to be cognizant of things like search-engine optimization and audience segmentation — two areas they don’t have to worry about when writing for a print product. Still, despite dramatic differences between delivering content online and in print, some things about journalism never go out of style (read: solid reporting and good writing). In the third installment of ‘From Print to Digital,’ Knorr addresses myriad issues related to having an online-only publication. While he misses the long-form journalism that print affords, he says the move to the Web has overall been liberating.
Matthew Schwartz is Senior Editor of ScribeMedia.org and host of the WebTV series, From Print to Digital.
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