Software-as-a-Service: Customer Retention
Watch all keynotes and panel discussions from SIIA on-Demand Europe 2008.
Learn about the Software and Information Industry Association (SIIA).
The online and ondemand world present the Application vendor with many new challenges. With the flexibility and choice of so many available solutions new methods to retain customers need to be considered.
* What is the value exchange required between the vendor and customer in respect of the packaging and communication of features and value
* How is the annuity stream built and then maintained
* How do vendors make the business steps from on-premise to on-demand and not cannabalise existing customers
* What dialogue does the customer need to maintain the relationship
* Making the most of Customer Feedback - the value into the development cycle
Moderator:
Mikael Blaisdell, Director, Mikael Blaisdell & Associates, Inc.
Panelists:
Ken Boasso, Founder, Keychain Logic
Steve Booth, Vice President of Sales & Business Development, Aria Systems
Stephan Schambach, Executive Chairman and Founder, Demandware
Michelle Maher is an Associate Producer at ScribeMedia.Org. She has a particular fondness for penguins.
Discussion
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