Growing an On-Demand Software Business

By Michelle Maher in Science & Technology on July 1, 2008

Mani Gill, Vice President of OnDemand, Business Objects, a business intelligence company which was acquired by SAP in February.

Business Objects is a traditional on-premise company that wanted to release a softwares as a service product. One of business objects flagship products is Crystal Reports. It’s been in the market forever and is bundled with other software products.

People were having challenges sharing the information they had created using Crystal Reports.

Why is Flickr so popular? It makes it easy to share photos. Business Objects followed the Flickr ease of sharing concept when it built and launched CrystalReports.com, the on-demand version of Crystal Reports.

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Michelle Maher is an Associate Producer at ScribeMedia.Org. She has a particular fondness for penguins.

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