Ogilvy vs. Marsteller: What’s an Ad, Anyway?
In Episode Three of “Naked Media” we have fun trying new things: a not-altogether-serious opening essay, some man-on-the street interviews (including Russell Simmons — “Twitter?…”), and not one but two guests sitting down with Dorian. Digital strategists Erin Byrne of Burson-Marsteller and Ben Ezrick of Ogilvy explain what the heck a “digital strategist” is, try to make sense of a fake JC Penney ad that went viral, and talk in detail of how they handle work in traditional and social media for clients such as the Treasury Department, Hellman’s and Hormel.
Hosted by award-winning journalist and media veteran Dorian Benkoil, Naked Media is a monthly live webcast that cuts through the bloviation, challenges the conventional wisdom and gets at real issues. Whether in one-on-one interviews or panel discussions, Naked Media explores a wealth of issues, from making money using the latest ad technologies to the privacy issues surrounding behavioral targeting.
Dorian Benkoil, the host of Naked Media, principal at Teeming Media, a digital media events, research and editorial business consultancy.
Hugely valuable agency view of how to organize to help clients. Who knew how Burson answered the U.S. Treasury Dept.’s desire to promote promote the new $5 “color” bill?