What is the best way to fund a SaaS start-up? On the one-hand SaaS reduces a vendor’s time to market and speeds customer adoption. However, the move from perpetual licenses to subscription pricing typically doubles the cash requirement. How can that be funded? The panel discuss their experiences in securing funding for their businesses.

Moderator:
Conor Halpin, SVP EMEA, OpSource, Inc.
Panelists:
Alastair Mitchell, Co-Founder & CEO, Huddle.net
Tony Ryan, CEO, Asite
Bill Soward, President & CEO, Adaptive Planning
Richard Vertigan, Managing Director, 4Projects