Successful SaaS Sales Channels
Most on-premise software sold in Europe has been sold through traditional IT channels - from Systems Integrators and Corporate Resellers at the enterprise level through to VARs and Retailers/E-tailers at the SOHO/Consumer level. Will such traditional channels manage to adapt their business models in the face of the changing economics of delivering SaaS or will new channels emerge to seize the SaaS opportunity?
Moderator:
John Garratt, Editor, IT Europa and 8020 Europa
Panelists:
Ulf Avrin, Senior Director, Partners and Local Software Economy, International Team, Developer and Platform Evangelism Group, Microsoft Corporation
Martin Bittner, Managing Director and founder, SolveDirect Solutions (division of BRAIN FORCE SOFTWARE GmbH)
Paul R. Daugherty, Chief Technology Architect, Accenture
David Thomas, Executive Director, Software Division, SIIA
Michelle Maher is an Associate Producer at ScribeMedia.Org. She has a particular fondness for penguins.
Discussion
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