Crossover to the Web Proving Nettlesome for Consumer Magazines
A new report by FitchRatings is skeptical on whether consumer magazines can make the transition to digital with their profitability intact. The report, titled “U.S. Consumer Magazines: Weakness to Continue — But Better Positioned Than Newspapers,” provides a comprehensive view on the challenges facing consumer magazines as more and more of their readers and advertisers shift to the Web. The report cites a few print magazines that are more proactive online (Martha Stewart Living, National Geographic) but wonders whether the industry as a whole can make the crossover to the Web and still make money.
Matthew Schwartz is Senior Editor of ScribeMedia.org and host of the WebTV series, From Print to Digital.
Discussion
No comments for “Crossover to the Web Proving Nettlesome for Consumer Magazines”
Post a comment