Crushing the Podcast World Without Even Trying
I looked at some stats for recurring WebTV series we produce for both ourselves and customers. What intrigues me is that without even breaking a sweat, we’re getting some serious traction with our podcast efforts. We’re like Manny Ramirez.
First up is a recurring series we produce for the New York Police Department called Inside the NYPD. In each episode, we feature a different unit within the NYPD, from the Harbor Patrol, to Mounted Patrol, Aviation Unit, Canine Unit, Bomb Squad, Counter Terrorism, etc. Inside the NYPD is #1 in the iTunes Local Government channel.
For the NYPD, the monthly Inside the NYPD podcasts serve as a recruiting tool to generate awareness for the NYPD as an employer and to attract new recruits.
The FDNY is also a customer. We shoot episode one in a few weeks and feature the EMS / EMT crews. And the NY State Fire Chiefs as well. So we’ll be producing all sorts of cool first responder, fire, EMT, emergency preparedness, counter-terrorism and security content. What could be more fun than shooting, editing and syndicating high definition footage of people running into burning buildings, jumping into the ocean from helicopters, rescuing people from hurricanes and other intense, high pressure scenarios.
Changing gears, we also produce shows around our domain expertise, which is the use of the Internet as a business, marketing, branding, research and communication tool. Since our customers are across the board, we have platform and agency expertise, but also industry expertise.
In the spirit of staying razor sharp within an industry and making sure everyone knows who we are, Digital Health Revolution chronicles how the Internet, computers, mobile phones and other technologies are impacting health globally. How do doctors and patients use technology to diagnose, manage and treat diseases and conditions?
Each episode is an in-studio or on the road interview with thought leaders in the space, such as Healthline President Dean Stephens, BrandWeekNRx Editor Jim Edwards, Pew Internet & American Life Project Researcher Susannah Fox, Johnson & Johnson Blogger Marc Monseau, Sermo CEO Daniel Palestrant, MedHelp CEO John De Souza, and Health & Technology Venture Capitalist Esther Dyson, among others.
Since we started podcasting the series in last few days of March, almost 360,000 people have downloaded the show through iTunes and Adobe Media Player.
These are the stats I wanted to get before approaching health technology companies that would probably want to sponsor Digital Health Revolution to get their brand in front of their target audience.
Since each show can start as a live video webcast (lead generation) and then live as on-demand health care technology and web 2.0 thought leader videos in perpetuity (brand awareness), syndicated across a variety of relevant health care and new media web sites, downloadable to the desktop and iphone, accessed via mobile device, there’s a real opportunity to help health technology brands connect with prospective customers.
Peter Cervieri is co-founder of and Director of Business Development for ScribeMedia.Org. His fetish is collecting business cards.
what can you do for recruiting at VAMC?