Prices for Online Advertising remain in a ‘Holding Pattern’
Oh, what a tangled Web the economy weaves online. For the third month in a row the average price of online advertising was stagnant, according to the PubMatic AdPrice Index. On average, Web site monetization fell by less than 1%, from $0.37 in May to $0.36 in June. Small Web sites had the biggest drop: from $1.13 in May down to $0.81 in June. The News and Gaming verticals has significant declines during the same period, down $0.62 and $0.20, respectively. “Online advertising is in a holding pattern like many sectors of the U.S. economy,” said Rajeev Goel, cofounder and general manager of PubMatic, in a news release.
Matthew Schwartz is Senior Editor of ScribeMedia.org and host of the WebTV series, From Print to Digital.
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