This Is Breaking News Why, Exactly?
Sure, Alex Rodriguez is a star, and it’s a big deal in advertising and entertainment circles that he’s signed with a given talent agency. But why exactly is this worth interrupting us on Monday evening (I’m signed up for general Wall Street Journal alerts, not every last smidgeon of entertainment or sports news).
WSJ.com Editors to DORIAN
7:40 PM (1 hour ago)__________________________________
NEWS ALERT
from The Wall Street JournalJuly 21, 2008
New York Yankees star Alex Rodriguez has signed on with the William Morris Agency. William Morris, the Beverly Hills, Calif.-based talent representation company, has a client list that includes some of the biggest names in entertainment, sports and the corporate world. For Mr. Rodriguez, the move marks the latest turn in his relationship with Scott Boras, one of baseball’s most successful and controversial agents. Mr. Boras, who has represented Mr. Rodriguez throughout his career, said he will continue to represent Mr. Rodriguez in any baseball-related negotiations.
http://online.wsj.com/article/SB121667673378471533.html?mod=djemalertNEWS
Dorian Benkoil, the host of Naked Media, principal at Teeming Media, a digital media events, research and editorial business consultancy.
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