Sporting News rolls out ‘hybrid’ news product

By Matthew Schwartz in briefsNews on July 22, 2008

It’s a new ball game for Sporting News. On Wednesday the publication will introduce Sporting News Today, a daily editorial product styled after a traditional newspaper but which will be e-mailed to a list of subscribers. The company is calling it a “daily digital sports newspaper.”  No ads just yet, but eventually the product will carry video ads, standard IAB (Interactive Advertising Bureau) units and “half page” newspaper type ads.

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Matthew Schwartz is Senior Editor of ScribeMedia.org and host of the WebTV series, From Print to Digital.

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