Publishers (increasingly) call on online ad networks

By Matthew Schwartz in ARF Rethink on July 23, 2008

Online ad networks are proliferating at a rapid clip. Magazine publishers have only so much online ad inventory, and are increasingly looking to ad networks to provide scale demanded by major advertisers. AdAge.com has some interesting nuggets from the Contextweb ASDAQ panel discussion about where these relationships are headed.

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Matthew Schwartz is Senior Editor of ScribeMedia.org and host of the WebTV series, From Print to Digital.

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