ValueClick Sues Tacoda for Infringing Two Patents
And still yet another affirmation that the biggest beneficiaries of the Web will be lawyers. MediaPost reports that online ad network ValueClick has sued Time Warner’s Tacoda for allegedly infringing two patents on behavioral targeting platforms. The lawsuit, filed in federal court in Los Angeles two weeks ago, was brought against Tacoda several days before ValueClick announced the launch of its own new behavioral targeting platform.
Matthew Schwartz is Senior Editor of ScribeMedia.org and host of the WebTV series, From Print to Digital.
Interesting and quite timely regarding lawyers benefiting from the web. One would surmise that, like young people going into the medical field, they all want to be “specialists.” So too young law students who see a green raiibow in their careers if their litigation speciality is linked to On-Line communications, copyrights, advertising.