Enterprise Opportunities and Challenges with Social Media
Social media offers potential new revenue streams for both the enterprise and enterprise software firms – but not without a significant shift in the way that content is created, bought and sold. Our panelists examine case studies to identify who is making money with social media, what tools they are currently using, what they’ve learned so far and the costs encountered in participating in this fluid new application.
MODERATOR
David L. Couture, Principal, Deloitte Consulting LLP
PANELIST
Tony Conrad, CEO & Founder, Sphere
Karen Leavitt, CMO, Mzinga
David Mather, President, Hoover’s
Jason Kichline is ScribeMedia's project manager. He likes typos, fast food and MacGyver like solutions to life's nagging problems.
Discussion
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