Advertising and Celebrity Content

By Jason Kichline in Media on August 16, 2008

The racier the headline, the more salacious the photo the more the audience; it’s a great media equation.

But it’s not always that appealing for the advertisers that pay the high CPM freight that can power the celebrity economy. Ad networks and branded advertising provide answers for a new generation of celebrity bloggers as agencies get more and more into content development and celebrity partnerships.

Henry Copeland, CEO, Blogads; Director, Sales and Technology, PerezHilton.com
Brian Fitzgerald, Co-Founder & President, Gorilla Nation Media
Mari Katsunuma, VP, Digital, Bravo
Karin Kovacs, Associated Publisher, People.com
Dave Rosner, Director, Innovations, Initiative Media

Moderator: Andrew Wallenstein, Deputy Editor, The Hollywood Reporter

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Jason Kichline is ScribeMedia's project manager and producer of ScribeMedia's Emmy Award winning series Reporting AIDS. He likes typos, fast food and MacGyver like solutions to life's nagging problems.

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