Is Celebrity the New Mass Medium?
Celebrity content is a booming business in print, online and on air. The home pages of Yahoo!, AOL and MSN look more like portals into the world of gossip than gateways to the breadth of content and services that also lie below. What’s under the hood of celebrity media, who’s creating, aggregating, investing in, and acquiring celebrity media? Since business is good, who else is getting into the game and what will make or break their attempts to roll up audience, diversify and compete?
Sibyl Goldman, GM, Yahoo! Entertainment
Suzanne Kolb, CMO, E! Entertainment and The Style Network; GM, E! Online
Rob Silverstein, Executive Producer, Access Hollywood
Moderator: Virginia Heffernan, Columnist, The New York Times Magazine
Jason Kichline is ScribeMedia's project manager and producer of ScribeMedia's Emmy Award winning series Reporting AIDS. He likes typos, fast food and MacGyver like solutions to life's nagging problems.
Discussion
No comments for “Is Celebrity the New Mass Medium?”
Post a comment